Calvin Klein

Calvin Klein is a globally recognized American fashion lifestyle brand celebrated for its minimalist, modern, and sensual aesthetic, coupled with provocative and culturally iconic marketing. Founded in 1968 by designer Calvin Klein and his business partner Barry K. Schwartz, the brand has grown into a global powerhouse owned by PVH Corp

Calvin Klein operates a dual business model that combines direct control with broad reach:

1. Direct-to-Consumer: Operating its own retail stores and e-commerce platform.

2. Licensing: Generating substantial revenue by licensing the brand name and design direction to other companies (like Coty for fragrances) for manufacturing and distribution, ensuring global market penetration across various categories.

The current strategy, under PVH, focuses on:

• Driving Global Relevance: Continually engaging consumers through modern, digital-first campaigns and high-profile ambassadors.

• Accessible Premium: Maintaining high brand perception while offering products across different price points to appeal to a broad demographic.

• Sustainability: Committing to responsible design and production processes