Allen-solly

Allen Solly is a prominent lifestyle brand, widely known for revolutionizing the concept of formal and casual workwear, especially in the Indian market. It is a subsidiary of the Aditya Birla Group

Allen Solly’s unique position is built on breaking conventional dress codes:

• Friday Dressing: The brand pioneered the “Friday Dressing” concept in India, encouraging young professionals to move beyond traditional white, grey, and black formal wear by incorporating relaxed, colorful, and fashionable smart casuals into the corporate environment.

• Unconventional Approach: It aims to be innovative and non-conventional, providing apparel that allows young professionals to express their individual style and attitude.

• Target Audience: Young, contemporary corporate professionals and entrepreneurs who are highly sensitive to fashion trends and ready to challenge conventions.